Discovering the luxury behind this Swedish Brand!
Good morning Hauters!
We are in the “middle” of the week and for some it translates into focusing more on specific tasks, planning ahead the upcoming week and detaching yourself from everything you cannot control. For other people like me, this day is just a compilation of hours that remind me to keep doing what you love without letting it affect your true self.
My only advice: Slow Dance till the world ends.
With this in mind, today I’ve joined forces with BYREDO to not only celebrate their recent boutique opening in Aventura Mall but also to discover everything that is hidden behind this Swedish brand directly from Phoebe Hansen, Store Director of BYREDO Aventura, specially her Top 10 things to covet for the upcoming Fall 2019 season.
For those of you who may not know the brand, BYREDO is a European luxury brand founded in Stockholm in 2006 by Ben Gorham who caters not only fragrances but also home goods, leather goods and accessories to their customers. The beauty behind it is not only their outstanding quality but also how they translate memories and emotions into products and experiences.
Aventura Mall is not the first time BYREDO touched our vibrant city, their Miami Design District Pop-Up allowed its visitors to discover every bit of the brand’s universe during Design Miami and Art Basel. As Phoebe stated:
“…Miami is an important city in the BYREDO story, holding strong personal memories and connections for Ben Gorham. It is a key step for BYREDO and the dynamic expansion of our retail network including New York, London, Paris and Seoul. The Miami boutique is the second stand-alone BYREDO store in North America.”
Why I love BYREDO is obvious (what can I not love? just visit the boutique and you’ll get me) but what I wanted to really know is why Phoebe Hansen loved the brand and within her answer, I really enjoyed her description of BYREDO as timeless, authentic, enchanting, unique and personal. Phoebe told me her passion for the brand comes from how it connects with their clients in a special way and how you can not only see but also feel the craftsmanship and quality that goes into all of their products.
“…I also love Ben’s story of creating BYREDO. He is self-made and built the brand from the ground up. That passion and commitment to the brand remain today. Ben is constantly evolving the brand into new categories and collections, but in a way that stays true to his original vision. Byredo doesn’t put anything out for the masses, every collection is truly a creative work of art.”
One thing I found interesting is that BYREDO does not have a particular client profile. They are proud to serve a diverse selection of clients with the only intention of being transformed by their fragrances and other goods. Every product responds differently to each client and that’s the beauty of BYREDO. No matter if you want to just “smell nice” or you are actually a fragrance aficionado who loves discussing notes and creative processes, you can do both at any BYREDO boutique.
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As you can see, Phoebe’s curated selection is giving you a little dose of what BYREDO offers and for sure there is something for everyone. My best tip is to make some time this weekend or during your days off and visit this beautiful boutique and have a one-on-one experience with the brand. Stay tuned because we have more BYREDO coming soon.
Which item is your favorite? Let me read them below!
Thank you so much, Phoebe and BYREDO for joining our evergrowing #HauteFamily.
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IMAGES: Courtesy of Phoebe Hansen / BYREDO
